> For the complete documentation index, see [llms.txt](https://rhys-nemo.gitbook.io/tokenomics-bible/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://rhys-nemo.gitbook.io/tokenomics-bible/protocols-and-utility/usdblur-token.md).
# $BLUR token
What is the $BLUR token and has it changed the marketplace meta?
**Blur** - NFT trading platform and aggregator
**$BLUR** - Token associated with the Blur NFT trading platform. Native governance token
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**Summary**
* NFT Trading platform that launched March 2023
* Aggregates a bunch of existing NFT trading tools onto one platform
* No trading fees
* Choose to pay royalties
* Basically the best of every marketplace & trading platform in one tight package
* Took over Opensea market share in December 2023
* Airdropped Governance tokens in Jan/Feb 2023
* Users want to be eligible for airdrops - all migrating to Blur
* Apparently no utility for Governance token as of yet
**Key points**
* Launched March 2023
* Now the largest marketplace by user count and trade volume
* Gamified approach to issuing tokens to users
* Care packages tied to users "Loyalty score"
* Loyalty score included listing an uncommon vs blue chip NFT, amount of volume a particular user-traded on the platform
* Rarity: Uncommon, Rare, Legendary & Mythical
* Three airdrop Phases
* One in May, One in October & one in December
* Focus on pro traders
* Zero marketplace fees, optional royalty payments, portfolio analysis, sweeping and sniping tools, collection depth charts, real-time data updates
NFT market volume (2023)
$BLUR Airdrop distribution
